Green Disruptors: Scaling the Future Video Edition

The Three Biggest Mistakes in Renewable Energy Projects – And How to Overcome Them

In this episode of Green Disrupters, host Megan Kjar sits down with Troy MacDonald, a seasoned energy project advisor and developer, to discuss the biggest challenges in getting green energy projects off the ground. Troy shares insights from his extensive experience in renewable energy finance, shedding light on why many projects fail and what developers can do to ensure their projects are investment-ready.
He highlights three key obstacles:
Customer Viability & Market Fit – Developers often underestimate the importance of securing solid offtake agreements. Capital markets require proof of a reliable long-term customer before financing a project.
Technology Selection & Trustworthiness – Innovative technology must be introduced in a way that doesn’t scare off investors. Troy explains how projects can integrate new tech without jeopardizing funding.
Team Expertise & Execution Capability – Investors want to see experienced leadership. A lack of project-specific expertise can sink financing deals before they even start.
Troy also shares his personal journey into the energy sector, recounting how a trip to Ghana in 2017 opened his eyes to the urgent need for sustainable solutions. He discusses the role of political will in energy transitions, why some countries embrace green energy while others struggle, and how financial underwriting can make or break a project.
Packed with real-world case studies and practical advice, this episode is a must-listen for renewable energy entrepreneurs, investors, and anyone curious about how large-scale sustainability projects come to life.

Illuminating Sustainability: How SunSign is Revolutionizing Parking Signage

When a smart business owner sees a gap in the market, innovation follows. That’s exactly what happened with Cliff Hoinowsky, founder of Sunsign, who recognized the need for more visible and sustainable parking signs—and turned that insight into a game-changing green product.
In this episode, we dive into:🌞 How Sunsign is using solar technology to improve visibility and efficiency♻️ The business challenges of bringing a new sustainable product to market🚀 What it takes to identify a market gap and turn it into a thriving business
If you love practical sustainability solutions and the entrepreneurial journey behind green innovation, this one’s for you!